In this year’s wildebeest migration in Kenya, the world will have an opportunity to stream live the spectacular wildlife event at the Masai Mara National Park, Kenya on TikTok.
This follows a collaboration between TikTok and the Kenya Tourism Board (KTB), the International Fund for Animal Welfare (IFAW), and Conservation International, who, together, aim to raise awareness around biodiversity conservation and inspire action towards wildlife protection worldwide.
“We are delighted to partner with Kenya Tourism Board, IFAW, and Conservation International to bring the Great Migration and the topic of wildlife conservation to our global community,” said Boniswa Sidwaba, TikTok’s Content Operations Manager for Africa. “Through TikTok’s LIVE feature, e hope to bring this global phenomenon closer to everyone around the world, connecting people with a shared passion for wildlife, nature and conservation.”
To catch all the LIVE action of The Great Migration from the Masai Mara National Park users will tune into the official TikTok Africa page on the platform, from 25 and 29 August, from 6:30 to 8:00 and 10:30 to 14:00 daily East African time.
Content throughout the LIVE will be curated by award-winning wildlife photographer Jeffrey Wu, and experts from renowned local organizations including African Wildlife Foundation, Maasai Mara National Reserve and African Wildlife Foundation.
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TikTok users are being encouraged to jump on the challenge and enjoy The Great Wildebeest Migration using the hashtag challenge and custom effect and help raise awareness around biodiversity conservation within their communities.
“Kenya is a rich and diverse country, with an incredible wildlife offering which we want to highlight as well as protect. Together with TikTok we can engage the world with content and experiences from any part of the country and drive more awareness of our country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus. Kenya Tourism Board is keen to ensure MagicalKenya remains top of mind among consumers and the TikTok platform is making this possible,” Said Dr. Betty Radier, Chief Executive Officer, Kenya Tourism Board.
The Great Wildebeest Migration, branded as Africa’s greatest wildlife manifestation, happens because of the change in seasons with millions of animals, mostly wildebeest and zebras, migrating from Tanzania’s Serengeti to Kenya’s Maasai Mara where the grassland is much more fertile.
The event is a daring and dangerous expedition for the animals as thousands die crossing the crocodile-infested Mara River as well as from other predator attacks.
