The Kenya Tourism Board (KTB) wants 14 counties within the western tourism circuit to identify key tourist attractions in the region for promotion to international markets.
KTB Chief Executive Officer Dr. Betty Radier noted that though individual counties have continued to identify their individual tourism attractions, it was time for them to pick out on main products and experiences that will attract international travelers.
Dr. Radier has said the western tourism circuit is one of our main focuses as we seek to diversify tourism products and experience offerings.
Speaking during a meeting with the Kenya Association Of Tour Operators (KATO) meeting in Kisumu over the weekend, the KTB CEO called on the 14 counties to agree on key products and map itineraries for KTB to package and promote.
Radier told the region’s tour operators that besides beach and wildlife that Kenya is known for, the current traveler was keen on discoveries including adventure and diverse cultures that are widespread across the country.
Western tourism circuit includes counties such as Kisumu, Kakamega, Busia, Vihiga, Bungoma, Homa Bay, Kericho, Bomet, Siaya, Kisii, Trans-Zoia, Migori, Nandi and Nyamira.
