Veerakumar Natarajan, the Zoho Manager in Kenya, emphasizes two fundamental principles in business.
The first principle revolves around Financial Prudence. Being keen about how you spend is not just about limiting expenses, but making strategic decisions that maximize return on investment.
It involves a careful analysis of costs and benefits, prioritizing essential expenditures, and finding innovative ways to reduce costs without compromising on quality or efficiency.
The second principle is about Customer Relationships. Keeping your customers close to you is about understanding their needs, expectations, and feedback. It’s about building strong relationships based on trust, respect, and mutual benefit.
This involves regular communication, excellent customer service, and a commitment to delivering value.
In the long run, businesses that succeed in keeping their customers close are those that are customer-centric, constantly evolving based on customer feedback, and are committed to customer satisfaction.