Businesses are increasingly getting overburdened by the rising inflation as they are forced to absorb high input costs amid declining consumer spending.
Kenya’s inflation rose marginally in September at 6.8% (which is above the government’s upper limit target, from 5.08 percent in February) after all sectors recorded a general increase in prices.
And as the country continues to propel its digital economy forward, businesses that embrace technology will be better equipped to navigate inflation and secure future growth – according to Veerakumar Natarajan, Zoho’s Country Manager – Kenya
By embracing digital transformation, Natarajan says companies can navigate the inflationary environment more effectively and even turn it into an opportunity for growth.
Zoho offers a variety of solutions for businesses in Kenya. Some of its flagship products include;
Zoho One: An integrated suite of business applications.
Zoho CRM: A customer relationship management tool.
Zoho Workplace: A platform that brings together collaboration, productivity, and communications tools.
These solutions are available at a fixed local price, which benefits businesses in the current turbulent economy.
Zoho’s growth in Kenya has been significant, with a 47% increase reported in 2022.