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How Tech Adoption Can Help Businesses in Kenya Navigate Inflation

Businesses are increasingly getting overburdened by the rising inflation as they are forced to absorb high input costs amid declining consumer spending.

Kenya’s inflation rose marginally in September at 6.8% (which is above the government’s upper limit target, from 5.08 percent in February) after all sectors recorded a general increase in prices.

And as the country continues to propel its digital economy forward, businesses that embrace technology will be better equipped to navigate inflation and secure future growth – according to Veerakumar Natarajan, Zoho’s Country Manager – Kenya

By embracing digital transformation, Natarajan says companies can navigate the inflationary environment more effectively and even turn it into an opportunity for growth.

Zoho offers a variety of solutions for businesses in Kenya. Some of its flagship products include;

Zoho One: An integrated suite of business applications.

Zoho CRM: A customer relationship management tool.

Zoho Workplace: A platform that brings together collaboration, productivity, and communications tools.

These solutions are available at a fixed local price, which benefits businesses in the current turbulent economy.

Zoho’s growth in Kenya has been significant, with a 47% increase reported in 2022.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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