Safaricom Investment Co-operative has officially received approval from the Ministry of Co-operatives and Micro, Small and Medium Enterprises (MSMEs) Development to adopt a new name, logo, and color scheme.
This milestone follows a strong vote of confidence from the Society’s members during a Special General Meeting, where they overwhelmingly supported the adoption of a new brand identity.
The rebranding effort is a key component of the Society’s 2023-2027 strategic plan, which aims to enhance operations, drive growth, and diversify its portfolio.
“For the past eight months, we have been diligently working on this new look and feel to better align with emerging market trends and the evolving expectations of our members,” said Churchill Winstones, Chief Executive Officer of Safaricom Investment Co-operative.
He added that “we are thrilled to receive the green light to proceed with our new brand identity, which will not only redefine our brand narrative but also position us for future success.”
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Safaricom Investment Co-operative’s rebranding is part of a broader strategy to build a sustainable operating model for 2024 and beyond.
The Society is focused on delivering a consistent and enhanced customer experience through world-class products and services, with a commitment to transforming the economic and social well-being of its investors.
This transformation is underpinned by responsible investment decisions aimed at fostering financial growth and sustainability.
Formed in 2009 by a group of Safaricom PLC employees to address their investment needs, the Society has since expanded its membership to include the general public.
Today, it boasts over 5,000 members, reflecting its growth and the broad appeal of its investment offerings.
