Naivas Supermarket has taken over the space vacated by Tuskys in Juja City Mall last year.
The retailer has been on an aggressive trend of expansion in the country.
The retailer’s Commercial Director Willy Kimani said the new branch will be a food market offering a variety of consumer products, including alcohol.
“This new store has been a request from our customers for a long time and through research we tested its feasibility and delivered a store that we are confident will meet the needs of our shoppers. Juja is a vibrant area and the Naivas store will bring a truly Kenyan touch to this cultural melting pot,” said Kimani.
The new store comes in two months after the retailer opened a new store in Embakasi along Airport North Road making it 76th of the retailer’s outlets in the country.
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The Juja City Mall outlet is the eighth branch within the Thika Road neighborhood and other stores are Mountain Mall, Kasarani, Eastern Bypass, Spur Mall, Kahawa West, Githurai 45 and Githurai 44.
Naivas among other major retailers; QuickMart and Carrefour are among retailers spending heavily to expand following the end of an era of a once giant retailer Nakumatt.
Naivas began operating in the 37,000-square-foot space off Thika Road on Tuesday.