Naivas supermarket has signed a strategic partnership with Jumia Kenya, to give consumers a better shopping experience with access to a wide range of products.
The partnership features Naivas Food Market at Prestige Plaza along Ng’ong road, before rolling and will now allow consumers along Ngong Road, Community Area, Hurlingham, Mbagathi, Kileleshwa and Lavington areas to order from Naivas Food market in Prestige on Jumia Food.
According to the retailer’s Chief Financial Officer Willy Kimani, the development is anchored on the changing environment characterized by shoppers who want to make fewer trips to the stores.
“Naivas Today’s online shopper is mobile driven, using mobile to do his/her shopping, using their smartphones more frequently to place orders. This partnership allows our consumers to save time and money, since most of their daily household needs are available at the click of a button. This allows them to focus on other things that really matter to them”, said Willy Kimani, Chief Commercial Officer,
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On his part, Kimani’s counterpart at Jumia Kenneth Oyolla said, is key in enhancing contactless shopping amid the ongoing COVID-19 pandemic.
“The partnership will enable shoppers a contact-free shopping experience as we ensure that everything the consumer wants is delivered to their doorstep,” said Oyolla.
The retail giant is expected to extend the partnership to more of its over 70 branches countrywide in the future.
