Kenya Breweries Limited (KBL) through its brand Tusker has initiated the second phase of the raising the bar recovery program.
The campaign aims to target 850 bars and eateries across the country by the end of November 2021.
Addressing at Castle Garden in Nairobi during the launch of the program, East African Breweries Limited Commercial Director, Joel Kamau said that the initiative’s second phase is aimed at enabling more outlets to get enrolled into the program as they work towards the full resumption of activities in the hospitality sector.
“As the government continues to ease Covid-19 measures, people want to come together again to connect with their community and socialise safely. By bringing international best practices, providing access to training and Covid safety equipment, KBL aims to help bars, pubs and restaurants to open their doors again and to do so in a safe environment for everyone,” said Kamau.
Also Read:
- KBL earmarks projects to support conservation efforts
- KBL steps up fight against illicit brew with ksh.76 million promotion
- Kenya Breweries launches premium flavoured gin
The outlets will be provided with COVID-19 safety equipment, merchandise, training and other incentives as they seek to create a safe environment in line with the Covid-19 pandemic safety measures and protocols.
Bar Hotels Liquor Traders Association of Kenya (BAHLITA) Chairman Simon Njoroge present at the event called on bar and restaurant owners to apply for the program, noting it will go a long way in ensuring the revival of the sector.
“I commend EABL for their continued support of the hospitality sector. This program will go a long way in ensuring the revival of the sector. So far, several outlets have already benefited and more are now targeted in this second phase. We urge our members to apply for this initiative as we work towards bringing the sector back to life,” said Njoroge.
KBL noted, the full recovery of this sector will also boost its expansive value chain supporting over 47,000 farmers, over 100 distribution networks consisting of 105 distributors and 44,000 retailers, all of whom have been affected by the pandemic.
