Kenya Breweries launches premium flavoured gin
Kenya Breweries Limited (KBL) has unveiled a new gin in the Kenyan market, called Tanqueray Flor De Sevilla.
The introduction of the brand follows a successful revamp of the gin category by KBL.
Tanqueray trademark has continuously innovated to recruit new gin and non-gin consumers, through flavoured drinks.
“The launch of Tanqueray Flor de Sevilla comes at a time when gin wave is exploding in the country. Last year, we launched two alcoholic gin drinks; Gordon Pink Gin and Chrome Crisp Gin. Consumers are looking for a trusted and quality gin that is easy to choose, and they are also exploring the drink that can be part of their conversations,” said EABL Managing Director Jane Karuku
The drink taste profile is zesty seville oranges, which are all balanced by the four botanicals that comes from Seville, Spain with 41.3 percent above alcohol content.
Tanqueray Flor De Sevilla is part a continued pipeline of new innovations from KBL in the market.
Despite the pandemic restrictions in 2020, the first half of the year 2020, the company experienced a 14 percent growth in the spirits category.
New innovations like Baileys Delight, Chrome Gin, and Captain Morgan Gold, all contributed a double-digit 50 percent growth for the business.
The goal is for innovations to account for 20 percent of the business revenue in the next five years.