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Ford Cuts Production of F-150 Electric Car by Half

Ford Motor is cutting the planned production of its all-electric F-150 Lightning pickup roughly in half in 2024, marking a major reversal after the automaker significantly increased plant capacity for the electric vehicle in 2023.

The new production plans call for an average volume of around 1,600 F-150 Lightnings a week at Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan, starting in January – according to a report by CNBC.

The automaker most recently planned to produce roughly 3,200 of the vehicles on average per week.

“We’ll continue to match production with customer demand,” said a Ford spokeswoman.

A report by Bloomberg, the automaker is cutting production by half amid fading demand for electric vehicles.

Ford executives have recently said the automaker will match production to demand, as the company cancels or postpones $12 billion in upcoming EV investments.

The production cuts for the F-150 Lightning were first detailed in a planning memo to suppliers obtained by Automotive News. The memo cited “changing market demand” for the cuts, according to the publication.

Sales of the F-150 Lightning increased in 2023, notching a monthly record of roughly 4,400 sold in November. The company has only sold 20,365 of the trucks through November, up 54% from a year earlier

ford rouge electric vehicle center images
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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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