APO Group has been appointed as the official public relations partner for Emirates across Africa, effective immediately.
Apo Group is a pan-African communications and media relations consultancy,
It will provide strategic communications support, integrated PR services, and stakeholder engagement for Emirates in key markets in Africa.
The markets include South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt.
Apo Group will be tasked with strengthening Emirates’ regional presence and delivering consistent, insight-driven communications aligned with the airline’s brand and business goals.
This comes as Emirates plans to enhance its engagement with audiences, local media, and industry stakeholders across Africa.
Emirates has been investing in Africa and says it is committed to building a strong, agile communications strategy in the region.
