Global sports media business Livescore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador.
The real-time sports updates provider has linked with the five-time Ballon d’Or winner Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championship this summer.
“There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch. With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest Of All Time,” said Ric Leask, Marketing Director, LiveScore.
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LiveScore noted that the relationship will span at least two domestic football seasons and next year’s FIFA World Cup in Qatar.
It already offers the Italian top-flight Serie A on its free-to-air platform, having expanded its agreement with the division in August last year to cover the 2020/21 season, which saw 306 matches being aired on the firm’s streaming service.
“Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business. We can’t wait to kick off our partnership and bring our global audience closer than ever to the GOAT,” Leask added.
Ronaldo said he was excited: “LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”
