CIC Insurance Group Plc has laid out a stratrgic plan to invest Ksh.40 million in technology upgrades in 2024.
The company’s Group Chief Executive Patrick Nyaga said CIC is channeling its energy in the tech space to enhance its customer service delivery capabilities by continuously investing in digital technological upgrades.
Part of the monies can be seen in EasyBima, the firm’s digital motor car insurance platform which was launched Tuesday at a hotel in Nairobi.
This product allows CIC customers to seamlessly purchase or renew their motor insurance cover remotely via the CIC web portal.
CIC Business Sustainability.
Speaking at the launch event, CIC Group Chief Executive Officer Patrick Nyaga said the company aims to enhance accessibility of its products and services while ensuring business sustainability.
“This year, we plan to continuously invest in digital upgrades to strengthen performance and enhance efficiencies to achieve customer retention in the long term,” said Nyaga.
Also Read: CIC Group Unveils Digital Car Insurance Cover
Today, the Group has a five-year strategic plan as a key focus to catalyse growth in the digital space.
And according to Nyaga, the digital products will be tailered to fit the financial needs of Kenyans.
His sentiments were echoed by the CIC General Insurance Managing Director Fred Ruoro. Ruoro said the underwriter is committed to continue investing in digital-led innovative solutions aligned with the evolving demands and expectations of their customers.
“We are thrilled to introduce our digital-based monthly motor insurance solution, which reflects our unwavering commitment to embracing technological innovation in enhancing customer experience,” said Ruoro.
EasyBima Motor Cover
The EasyBima Motor cover allows clients to spread their comprehensive car insurance payments over 12 months.
This, according to Ruoro, is designed to ease the financial burden among Kenyans and ensuring greater comfort as they manage priorities in life.
“We understand the challenges our customers are facing in today’s economic landscape given that for most people their disposable income has been affected.
With EasyBima, we are revolutionising the motor insurance landscape by combining digital convenience with affordability, empowering our clients to protect their assets without compromising their financial well-being.” added Ruoro.
