Xtelify, a digital arm of Bharti Airtel, has launched a new AI-powered software platform to help telecom operators simplify operations, improve customer experience, reduce churn, and increase revenue.
It followed a multi-million dollar deal entered between Xtelify and Airtel Africa. The deal will see Xtelify’s tools deployed across 14 countries to support Airtel Africa’s 150,000 field agents.
Key benefits include improved market targeting, real-time customer engagement, and stronger fraud protection.
The platform covers the entire telecom value chain, offering:
A Data Engine for AI-driven insights
A Workforce Platform for real-time task management
An Experience Platform to enhance every step of the customer journey
“In addition, this is Airtel leveraging Airtel – a powerful synergy that will drive sustainable growth, innovation, and unmatched value across our 14 African markets,” said Jacques Barkhuizen, Group CIO at Airtel Africa.
Also Read: Airtel Kenya Hits 24 Million Subscriber Base in New Campaign Drive
Xtelify also unveiled Airtel Cloud, a sovereign, telco-grade cloud platform initially built to manage 140 crore transactions per minute for Airtel India. Now being extended to Indian businesses, Airtel Cloud is hosted on next-generation, sustainable data centers, powered by Gen-AI provisioning, and backed by 300 certified cloud professionals.
The platform offers Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and advanced connectivity, enabling secure migration, easy scaling, reduced costs, and complete vendor independence.
“We look forward to a lasting partnership, working together to set new benchmarks for the industry,” said Binod Srivastava, Chief Business Officer at Bharti Airtel.
Airtel Cloud is built to meet the future needs of enterprises, hosted in sustainable data centres and managed by 300 certified experts,
