75% of Kenyans Hopeful to Improve  Financial Situation in 6 Months

About 75% of Kenyans say they are optimistic about improving their financial situation within the next six months.

This is according to Tala’s annual MoneyMarch report which saw the FinTech lender survey over 1,000 Kenyans to understand the impact of the cost of living and credit usage between January and March of 2024.

About two-thirds (64%) of those in full-time employment reported engaging in alternative income-generating ventures.

This is symbolic of the rising cost of living experienced over the last year that has pushed full-time employed consumers to multiply their sources of income to survive inflation.

Another key finding was that Kenyans are likely to borrow more this year compared to 2023 and 2022 to cater for personal expenses rather than invest in business.

This trend has resulted in fewer business owners and the year-on-year declining incidence of consumers with alternative income sources, now at 58% in 2024 from 80% in 2022.

Also Read: Majority of Full-time Employed Kenyans Have Side Hustles, Reveals New Report

“In the face of inflationary pressures, these findings indicate that Kenyans are standing resilient, leaning more into their entrepreneurial spirit and remaining hopeful for a better tomorrow,” said Annstella Mumbi, General Manager, Tala Kenya during the report’s launch event.

She added that “we remain committed to our mission of supporting the Kenyan majority with innovative financial solutions as well as financial education that will empower our customers to seize growth opportunities and unleash their financial power, boosting our nation’s economy.”

On savings culture, 77% of consumers reported saving regularly or occasionally, a decrease compared to 87% in 2022 and 85% in 2023.

However, 1 in 3 (30%) of them are saving more today compared to six months ago, with the main reason for saving being financial independence.

On financial literacy needs, Kenyans want more guidance on creating a budget to manage expenses owing to the increased expenditure for more than half (55%) of the respondents over the last six months.

Other areas were guidance on starting/growing a business, saving effectively, and healthy borrowing (managing debt).

Tala organizes an annual financial literacy campaign every March named Tala MoneyMarch, which is now in its fourth year.

The campaign aims to educate consumers on making better financial decisions, becoming financially responsible, and using digital credit providers products  to improve their lives.


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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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