Kenyan Gengetone star Ssaru has joined forces with the rap group Wakadinali to release an electrifying new track, Weza. Featuring Munga, Scar, and Sewersydaa, the song dropped on January 17, 2025, and has quickly become a favorite among fans.
Beyond its infectious beats and captivating lyrics, Weza serves as a powerful advertisement for Wezabet, one of Kenya’s leading online betting platforms. This isn’t the first time Wezabet has ventured into the creative space. The company has a history of supporting Kenyan talent and integrating music into its marketing strategy.
Felix Mulandi, Head of Marketing at Wezabet, expressed his excitement about the release. “This song represents everything we stand for at Wezabet—empowering creativity, celebrating talent, and bringing people together. We believe in supporting upcoming artists and providing them with a platform to shine,” he said.
Wezabet’s commitment to nurturing local talent extends beyond music. According to Mulandi, the company is gearing up for more initiatives to boost Kenya’s entertainment scene. “We have big plans for creatives. Whether it’s music, sports, or other forms of artistry, we are here to invest in the best talent and take things to the next level,” he added.
The music video for Weza is a visual spectacle that perfectly complements the energy of the song. It showcases not only the artists’ charisma but also the vibrant culture of Kenya’s creative industry.
Wezabet has been a consistent supporter of local talent, having previously worked with other artists and creative teams. By aligning itself with iconic figures in the music scene, the platform enhances its brand visibility while contributing significantly to the arts.
Felix Mulandi highlighted the company’s focus on innovation. “We’re not just about betting; we’re about inspiring. We’re creating opportunities for artists to grow while giving our customers a thrilling experience with the best odds in the game,” he explained.
What sets Wezabet apart is its dedication to fostering long-term partnerships with creatives. By investing in high-quality projects like Weza, the company creates a ripple effect, encouraging other businesses to view Kenya’s music and arts industry as a viable avenue for collaboration. This approach not only supports individual talents but also bolsters the country’s cultural footprint.
The collaboration between Ssaru, Wakadinali, and Wezabet is a shining example of the possibilities when corporate entities and creatives work together. The synergy between the two worlds results in unique content that resonates with audiences while also promoting meaningful causes like empowering youth talent.
As Kenya’s entertainment landscape continues to evolve, Wezabet is positioning itself as a game-changer. By combining its innovative betting platform with creative initiatives, the company is delivering more than entertainment—it’s inspiring a new generation of artists and thinkers.
Catch the music video for Weza on YouTube and see why it’s being celebrated as a groundbreaking collaboration.
With its infectious tune and meaningful backing, Weza is more than a song—it’s a testament to the potential of creativity when matched with strong corporate support.
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