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Spotify launches into Kenyan market

The world’s most popular global audio streaming subscription service, Spotify is now available in Kenya.

With a worldwide community of more than 345 million monthly active listeners, Spotify will initially be available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify will include more than 70 million international and local songs, 2.2 million podcasts and over 4 billion playlists.

The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations.

It has tailored its music experience for Africa, with more than 100 playlists across some of the most popular genres on the continent.

In Kenya, individual listeners can upgrade to Spotify premium for Ksh.299 per month, payable via M-Pesa.

The audio streaming subscription service is also available in Ghana, Nigeria, Tanzania and Uganda.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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