Safaricom Unveils Christmas-based Product Dubbed Sambaza Furaha

Safaricom has launched its Christmas campaign, Sambaza Furaha, aimed at promoting joy and blessings, enhancing customer engagement and experience.

Throughout the nation, the campaign will feature wonderful surprises with presents like airtime and exclusive deals. Celebrating 20 years of changing lives, the Safaricom Foundation will reach out to different communities throughout the nation by delivering food hampers and care packages to hospitals, visiting children’s homes, and organizing lunch drives aimed at impoverished families.

As part of the campaign, Safaricom will also treat clients to gamified experiences. By allowing them to redeem their Bonga Points and spin a wheel on the Safaricom website, customers may win incredible rewards like discounts, data, airtime, and more. This interactive strategy emphasizes the joyful concept of sharing during the holiday season while also increasing client interaction.  

“This festive season, we want to spread joy, and kindness with others through various special delights for our customers and encourage everyone to join in the spirit of sharing. Our ‘Sambaza Furaha’ campaign is more than just offers; it’s about coming together as a community, spreading the Christmas cheer and making a difference in the lives of those around us,” said Peter Ndegwa, Safaricom’s CEO.  

The promotion increases the benefits by offering a 1:1 Bonga Point redemption ratio for phone and data requirements. A customized and satisfying experience that embodies the spirit of the season can be created by redeeming 60 bonga points for 60 minutes that are good for two hours or 250 bonga points for 250MBs that are valid until midnight.

Customers seeking for home internet can get 4G Wi-Fi routers for KES 2,999 instead of KES 6,999, a discounted price.

Other key features of the campaign will include;

Customers can use their Bonga Points to pay for vital goods and services, like as water and power bills, at a large network of Lipa Na M-PESA merchants by utilizing the “Niokolee Na Bonga” function. This strengthens the arguments and encourages people to give back and have a positive influence over the holidays. Clients can now repay their Fuliza loan with Bonga Points.

Customers can also use a mix of Bonga Points and Cash to buy the locally produced Neon smartphones, which also come with free accessories.

Bonga For Good: Customers can contribute their Bonga Points to World Food Programme, UNHCR, and World Vision in the spirit of giving.

M-PESA savings: When paying with the M-PESA Mini Apps, M-PESA users can receive savings of up to 20% off local flights, SGR train tickets, and bus gift certificates. This gives them more options to celebrate without worrying about breaking the bank.

Discounts on Food and Other Services when Using the MySafaricom App: When using the MySafaricom App to make payments, customers may also take advantage of discounts of up to 33% at a number of businesses, such as Spice World, Gilanis, Pepinos, Dominos, Mama Rocks, Wings Kenya, and Simbisa. customers will also receive additional savings of up to 40% when paying for travel with affiliates such as Bella Safaris, Bonfire, and Travel Shore. Additionally, customers will receive an additional 20% off when booking lodging at Alba Hotel Meru, Social House in Nairobi, and Ciala Resort in Kisumu.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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