Safaricom Investment Co-operative has officially rebranded to SIC Investment Co-operative as part of a strategic move for growth and diversification.
The rebranding marks the completion of a six-month transition period designed to align with the Society’s 2023-2027 strategic plan, which focuses on financial growth, sustainability, increased member engagement, and improved internal processes.
“We recognize that consumer preferences are constantly evolving, influenced by global trends, technological advancements, and shifting market conditions,” said SIC Investment Co-operative CEO, Churchill Winstones, adding that “Our new brand identity reflects our commitment to adapting to these changes and ensuring we meet the needs of our clients.”
According to Chruchil, the rebranding process involved extensive market research, audience feedback, and stakeholder consultations, all aimed at creating a more efficient, solution-oriented client experience.
Present during the unveiling of the new look was the Cooperatives MSMEs Cabinet Secretary Wycliffe Oparanya.
Oparanya challenged the SACCO to put investors interest first to better economic growth of the country, promising the governemt’s support.
“Cooperative societies are key enablers of financial inclusion as envisioned in the Bottom-Up Economic Transformation Agenda (BETA).
The government is working to enhance financial stability and provide accessible financing options, especially for MSMEs, by improving management and efficiency in the cooperative sector,” said Oparanya.
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He said Kenya has made strides to better the cooperative sector contributing 30 percent in annual savings with more than 25,000 members with active membership of 14, 000.
Kenya is positioned sevent globally in the cooperative sector.
Chruchil on the other hand acknowledged his strides as the SACCO boss, and said he is committed to building a trusted investment partner through a diversified range of products and services.
“By adopting this new brand, we aim to align ourselves with the evolving business landscape and ensure that our image resonates with the values and expectations of our target audiences.
Our commitment to providing superior returns to investors and growth opportunities for our staff remains steadfast, as we continue to focus on sustainable investment,” added Winstones.
SIC Investment Co-operative focuses on real estate, securities, and private equity. It was founded in 2009 in what started as savings platform for Safaricom PLC staff.
The SACCO has a membership of and has successfully completed over 150 land acquisition projects in the country.
It has also issued 4,000 title deeds since its inception 15 year back and has delivered 600 fully paid housing units to its members.
