Safal Group has launched an initiative that uses photography as a medium to spark conversations on conservation of nature, amidst the current changes in the environment.
The initiative dubbed “Safal Eye” organized by Safal Group, producers of steel roofing and Provider of building solutions, will be aligned with the environment pillar and uses photography as a medium to create awareness on selected thematic areas.
Speaking during the launch, Manish Mehra, the MRM Business Head called upon photographers, conservationists, corporates, government bodies and the general public to participate in the photography competition and be part of driving meaningful conversations around conservation of our landscapes.
“Africa provides amazing natural landscapes that we have chosen to anchor this year’s campaign. We aspire to see great photography and inspire people to conserve these natural resources. We celebrate an aspect of nature that connects the past, present and future,” said Mr. Mehra, during the event at the Impala Picnic Site in Nairobi National Park.
The Group has partnered with professional judges to help in identifying the top 20 photographs, who are expected to look out for photos that show how different African landscapes have shaped the cultures, values, and practices of the surrounding communities and shed light on the urgent need to conserve the continent’s landscape.
The winning photographer under Gold award will take home Ksh.329,672, Silver award Ksh.219,823 and Bronze award winner bagging Ksh.109,912 in cash prizes.
Other cash prizes and gifts are also lined up.
The competition which was inaugurated in 2017 with a focus on Kenya’s wildlife has now grown running across East Africa in three countries including Uganda, Tanzania and Kenya.
In subsequent years, the competition has been anchored on several other environmental themes.
In 2018, the focus was on saving our trees while in 2019, water conservation took center stage
