Media Professionals Condemn Government Move to Restrict Adverts to Specific Media Houses

Media Professionals in Kenya have come out to condemn a move by the government to restrict advertisements to two media houses.

On March 11, Broadcasting and Telecommunications Principal Secretary Edward Kisiangani directed all state agencies to withdraw advertisements from privately-owned radio and television stations.

He directed that all government adverts exclusively run on Kenya Broadcasting Corporation (KBC).

Two-Year Blow to Media Houses

For the next two years, The Star newspaper will be the exclusive printer and distributor of MyGov – a state-owned daily, which will also feature on all the online and broadcasting channels of Convergence Media.

The media professionals have termed the move a draconian plan aimed at suppressing press freedom.”

Also Read: NMG, The Standard Hit After State Directs All Print Ads to The Star Newspaper

In a memo dated March 7, Kisiangani said KBC’s extensive national network coverage guarantees advertisers nationwide reach.

The government intends to make the agency the premier national broadcaster in Africa, positioning it as the leading source of information in Kenya.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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