Smartphone brand, Itel has named Tanzanian music star, Diamond Platnumz as their brand ambassador to push its Itel A37 phone.
In addition, the phone maker has unveiled a dance challenge campaign with hashtag #IdanceWithDiamond #DanceWithItela37 which will run on Vskit, Facebook, TikTok and Instagram.
The competition’s grand prize will be Ksh.100,000.
Participants will have to fill in an activity form by uploading online dancing video on Fb, IG, and TikTok for the first round of online auditions.
Itel A37 runs on Android 10 go edition and is powered by a 3020 milliamph battery.
Itel A37 comes with a 5.7″ waterdrop display with a sc7731e processor coupled with 1GB of ram and 16GB of onboard storage.
