How to leverage ‘franchising’ as a successful business model

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system.  and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system, this is according to Ogwang Omuga – the Principal of the Institute of Intangible Resource Awareness.

In franchising, a franchise owner partners with a corporate brand to open a business under the brand’s umbrella. Once an individual develops a product then the other thing would be if you want to go into business alone or have people use a system that you have developed to make revenue.

According to Omuga, most of the successful multinationals are not franchising; Find the full details in the interview.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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