Economy

How Kenyan Youth Will Receive Ksh.50K in Ruto's Ksh.5 Billion Deal

The focus is on sustainable, youth-led economic growth at the grassroots level, with the ultimate goal of building a more inclusive and innovation-driven economy.

The Government of Kenya has announced a Ksh.5 billion programme that has been orchestrated to uplift the Kenyan youth.

The programme, christened Nyota, was designed through a partnership with the multilateral lender, the World Bank, to support 100,000 young people across the country.

Speaking from State House Nairobi, President William Ruto said his administration is committed to a whole-of-government approach in delivering the programme, ensuring its smooth and successful implementation.

Kenya has 1,450 wards, and each of them would select 70 beneficiaries, who will receive Ksh.50,000 in business grants to start or expand small-scale enterprises.

The focus is on sustainable, youth-led economic growth at the grassroots level, with the ultimate goal of building a more inclusive and innovation-driven economy.

Also Read: Details of King Charles’ Visit to Kenya; Full Programme

“Through NYOTA, we are investing in our youth, unlocking opportunities, and driving enterprise and innovation across Kenya,” said President.

Ground-Level Coordination

President Ruto convened a meeting with Principal Secretaries to prepare for a nationwide rollout starting  October 6, 2025 in all the 47 counties.

For transparency and accountability, the PSs are expected to engage with governors, Members of Parliament, county assemblies, and local administrators to align on execution and raise awareness among youth.

Nyota, according to State House, is a financial backing to deliver results-driven, community-oriented programmes.

How Kenyan Youth Will Receive Ksh.50K in Ruto's Ksh.5 Billion Deal
President William Ruto chairing a meeting of all Principal Secretaries at State House, Nairobi
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