Jiangling Motors Corporation (JMC) launched its brand in the Kenyan market following its partnership with Caetano Kenya, who would be the sole distributor of the brand.
JMC officially ventured into Kenya on Thursday, March 27, 2025 at an event held in Nairobi’s Canivore Grounds.
JMC introduced the Vigus line of vehicles, which will be locally assembled and are designed to meet the demands of Kenyan professionals.
Jobs would be created with the company looking at facilitating skill development, and contribute to the growth of the local automotive industry.
“Our goal is clear: to provide solutions that make a real difference, both in terms of performance and economic impact,” said Caetano Kenya Managing Director, Aurélien Glay said.
The newly launched Vigus lineup include – the VIGUS Pro Single Cab (a light commercial vehicle), the VIGUS Pro Double Cab (a passenger vehicle), and the Carrying Plus Truck (a light commercial vehicle).
These vehicles have been designed with reliability, durability, and optimized operating costs at their core.
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The models offer a high-performance and cost-effective alternative in a market with a rapidly growing demand for quality commercial vehicles. The JMC brand provides an unmatched price point without compromising on quality, reliability, and backed by a comprehensive after-sales support from Caetano’s countrywide network.
The Completely Knocked Down (CKD) kits received from China, will be assembled at KVM (Kenya Vehicle Manufacturers), adhering to all regulations regarding local directives. This underscores Caetano Kenya’s commitment to both affordability for Kenyan customers and the development of Kenya’s automotive sector.
In today’s market, where cost-effectiveness is crucial, the new Vigus line up will offer units that meet expectations in terms of innovation, quality and price.
The JMC models come with key technological innovations, such as the Ford Puma engine, which has been refined to address issues such as fuel consumption, turbo lag, and emissions by adopting a smaller bore, moving from a 2.2L to a 2L engine.
The price range will start from Ksh.3,300,000 to Ksh.4,990,000.
Caetano Kenya anticipates a strong interest in the JMC brand, with expected sales of at least 100 units in 2025, driven by the growth of local industries and the proven quality of Chinese products in the country.
Caetano Kenya has existing established partnerships with dealers across the country to provide after-sales support, and the technical teams have already been trained with regard to the JMC vehicles.
