Airtel Kenya Hits 24 Million Subscriber Base in New Campaign Drive

Airtel Kenya customer base has hit a 24 million mark, a 14.2 percentage point uptick from 21 million subscribers, according to the Communications Authority of Kenya.

The telecommunications company attributes this growth to its aggressive network expansion efforts and growing customer trust across the country.

The latest figures coincides with the launch of Airtel’s latest campaign, ‘Na Bado Tunagrow’, which aimed at expanding access to mobile and financial services in both urban and underserved regions.

Airtel Kenya Managing Director Ashish Malhotra spoke on the telco’s commitment to reaching every Kenyan with dependable mobile and financial services.

“We are deeply humbled by the support of over 24 million customers who continue to believe in us. This is not the destination, it is part of a longer journey,” said Malhotra. “We are committed to Kenya, and whilst we have made huge investments, our mission of enriching lives and driving progress is still not done.”

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Over the past few years, Airtel Kenya has invested significantly in infrastructure, including network upgrades, additional customer care touch points, and distribution systems. The company’s financial services platform, Airtel Money, has also seen upgrades designed to boost reliability and promote financial inclusion.

The telco, today, has operations in a rather deemed undeserved regions like Mandera, Wajir, and Garissa. It has enhanced its services in these regions through network presence, opening up digital access and economic opportunities for residents.

“With the recent upgrade of our Airtel Money platform, which brings speedy, reliable, and innovative services, we are seeing more Kenyans trusting us with their financial needs,” Malhotra added. “We continue to improve as we promote financial inclusion.”

Second to Safaricom, Airtel Kenya remains one of the fastest-growing mobile service providers in the country.

It has a 30.1 percent market share following its acquisition by Bharti Airtel when it traded as Zain in 2010. The telco is currently operational in 14 African countries.