Choice Bank Unveils New Digital Banking Model as it Celebrates 10 Years of Growth

Choice Microfinance Bank, now rebranded as Choice Bank, has officially launched a new, inclusive, and digitally powered banking model, marking a major milestone in its journey to transform the financial experience for its customers across Kenya.

The launch coincided with the bank’s 10th anniversary since its licensing by the Central Bank of Kenya (CBK) in 2015. During the rebranding ceremony, Choice Bank said its further committed to innovation and digital inclusion, positioning itself as a future-forward player in Kenya’s banking landscape.

“Ten years of operations is no mean feat. Together with our esteemed stakeholders, we have walked this journey and I want to really thank them for believing in us,” said Choice Bank CEO Bonface Isinta Ombui. “Today, we are proud to officially launch our first, inclusive and purpose-driven digital banking model for a better experience for our customers.”

Nairobi Securities Exchange (NSE) Chairman Kiprono Kittony graced the ceremony as the Chief Guest.

Also Read: Wakanda completes 85% acquisition of Choice Microfinance Bank

The bank’s new model includes initiatives such as:

• Electric vehicle financing
• Support for SMEs in the Kenya-China Corridor
• Inclusive asset financing
• API-driven Banking-as-a-Service (BaaS)

The lender was founded in 2015 but had initially focused on relationship-based microloans targeting underserved communities. Its transformation gained traction in 2021 with investment from the Wakanda Network, bringing not only capital but a broader Pan-African vision.

In 2022, the bank launched its proprietary core banking system and became a member of the Kenya Bankers Association (KBA).

By 2024, Choice Bank had secured a national license, joined the National Payments System, and rolled out a modern mobile and internet banking platform, all of which laid the foundation for its digital-first strategy.