President William Ruto has directed the Ministry of Trade to develop a Kenyan tea brand to guarantee farmers good returns from their labour.
The Head of State noted that for a long time Kenya has helped other countries to brand their tea with the good quality Kenyan tea, saying that practice must change.
President Ruto spoke at the Kenyatta International Convention Center (KICC) in Nairobi on Wednesday when he flagged off the first consignment of Kenyan tea destined for Accra, Ghana, under the African Continental Free Trade Area (AfCFTA) guided trade initiative.
The President added that in the next five years, Kenya’s value added tea for export must rise from 5 percent to 50 percent at the minimum, noting that competitors are producing approximately 60 percent of what Kenya produces but earn three times because they are adding value to their tea.
