Bloomberg to expand TV coverage in Kenya

Bloomberg announced plans to expand its Television coverage in Africa including Nairobi.

The business-based reporting TV station will have its Africa office set up in Rwanda, Kigali.

Reports indicate that the expansion will be for business information consumption on the continent that has exhibited a potential population growth for business-oriented minds.

“We’re excited to be expanding our reach to important business and finance audiences in Africa through investing in programming and operations in the region,” said Stephen Colvin, Chief Commercial Officer, Bloomberg Media.

The initiative will be realized in 2023, adding live reporting from other cities on the continent. They include Johannesburg in South Africa and Lagos in Nigeria.

The coverage will enhance breaking news operations and analysis from these regions.

It will have Jennifer Zabasajja who will anchor the team from the region and become a local correspondent across all Bloomberg’s platforms.

Bloomberg is an American-based media house which focuses on business information consumption. It is owned by American billionaire, Michael Bloomberg.

In Kenya, Metropol TV is the only station with prime business news covering the whole country.

Monitor Your Business Transaction

Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.
Back to top button