Corporate

Emirates Picks Apo Group its PR Agency for Africa

Apo Group is a pan-African communications and media relations consultancy,

APO Group has been appointed as the official public relations partner for Emirates across Africa, effective immediately.

Apo Group is a pan-African communications and media relations consultancy,

It will provide strategic communications support, integrated PR services, and stakeholder engagement for Emirates in key markets in Africa.

The markets include South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt.

Apo Group will be tasked with strengthening Emirates’ regional presence and delivering consistent, insight-driven communications aligned with the airline’s brand and business goals.

This comes as Emirates plans to enhance its engagement with audiences, local media, and industry stakeholders across Africa.

Emirates has been investing in Africa and says it is committed to building a strong, agile communications strategy in the region.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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