Kenya becomes regional hub for BAT in East, Southern Africa markets

As part of the BAT Group’s business transformation agenda, BAT’s regional office in Kenya has expanded its market scope to Malawi, Mozambique, Angola, Zimbabwe and Zambia, in addition to over 15 countries currently within its Eastern Africa markets portfolio.

As part of the move, Crispin Achola, the Managing Director for BAT Kenya, assumes an expanded mandate as Cluster Head, BAT East and Southern Africa Markets, overseeing more than 20 markets.

The move also enhances the seniority of various employee roles in BAT Kenya, further speaking to Kenya’s profile in the region as a source of highly skilled Talent.

Currently, BAT Kenya contributes approximately Ksh.13.7 billion (USD 100 million) annually in foreign exchange to the country.

In 2019, the Company received the Solid Rock Commendation (Lifetime Achievement) Award at the Kenya Exporter of the Year Awards, organised by Kenya Exports Promotion Council.

“The BAT regional office in Nairobi will have oversight of over 20 markets in East & Southern Africa, including Uganda, Rwanda, Mauritius, La Reunion, Malawi, Mozambique, Angola, Zimbabwe and Zambia. This move further enhances Kenya’s profile as a major commercial hub and Africa’s business capital,” said Mimi Mavuti, Head of Business Communication & Sustainability for BAT Kenya and East & Southern Africa

Mavuti added that “the Kenya regional office’s expanded mandate provides an opportunity to accelerate sustainable growth and value delivery for over 4,000 local shareholders, and other stakeholders including over 80,000 Kenyans in our value chain.  And as we continue in our transformation journey anchored on our purpose to build A Better Tomorrow, we remain committed to reducing the health impact of our business and at the same time, driving excellence in environmental management, delivering a positive social impact and ensuring robust corporate governance across the business.”

Lawrence Baraza

Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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