Markets

How to become effective influencer in digital market space [video]

Calls are looming to go digital, with corporates and small businesses putting in strategies to remain relevant in the market.

Influencers for example, have proved to be relevant subjects in this space, most of whom large corporates are using to achieve their target objectives.

Speaking to Metropol TV’s morning show Business AM in virtual interview hosted by Simba Kiage, Ms Wandia Mucinju, a Digital Strategist said any digital strategy which does not include influencer marketing strategy would not be taking advantage of the marketing opportunities.

According to Mucinju, the influencer market stood at Ksh.1 trillion (US$.10 billion) by the year 2020.

Get the whole interview here https://www.facebook.com/MetropolTVKE/videos/358575395834033/?notif_id=1632401922857007&notif_t=page_post_reaction&ref=notif

Monitor Your Business Transaction

Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.
Back to top button