East African Breweries (EABL) has commissioned the construction of a Ksh.885 million microbrewery at Ruaraka, Nairobi which will serve as an innovation center for alcoholic and non-alcoholic beverages.
It will offer a world-class brewery visitor experience across the East African region.
EABL Group Managing Director Jane Karuku said the plant will provide an immersive experience into the century-old journey of delighting consumers and shaping the alcoholic beverage landscape.
“Beer is made, learn more about our brands and also experiment with different flavours on different things that we have to offer but also we have to hear from consumers in terms of what they like, what they don’t like, or what they like to see us do in feature,” said Karuku.
According to Karuku, the new mega plant will be a place where the company will be showcasing its history from 1922 to talk about hopes and aspirations for the feature.
The multimillion shillings facility is projected to increase its current employment numbers with new jobs set to be advertised once the construction work is completed.
“I don’t know how many jobs, we will have waiters and staff…about a hundred jobs.”
The microbrewery will have the capacity to produce small production of craft beers in small volumes and batches.
The mini manufacturing site will also consist of a tasting room, taproom and a flagship store.
The unveiling was part of the brewer’s 100th-anniversary celebrations, with the facility set to serve as an African innovation centre that will embody the century-old journey of the company.