CS Linturi launches Ksh.8.4 bn marketing strategy for Kenyan farmers – how it will work

The Kenyan government has launched a nine-year marketing strategy in Agriculture sector with an aim to boost market access for Kenyan farmers.

The Agricultural Marketing Strategy (AMS) 2023-2032 was launched Tuesday by the Principal Secretary for Crops Development, Kello Harsama on behalf of the Agriculture Cabinet Secretary Mithika Linturi.

“The strategy will help facilitate efficient trade and consequently focus small-scale farmers away from subsistence to commercial farming, while increasing the competitiveness of the country’s produce and products in all segments of the marketing chain,” said Kello.

Primary objective of the AMS is to transform the agricultural sector through increased market access, improved returns for agricultural producers and affordable prices for agricultural commodities for the consumers.

Other objectives include remunerative returns to all market, increased exports of Kenya’s agricultural commodities and favourable balance of trade for the country.

According to Kello, the strategy would cost a whooping Ksh.8.44 billion upon completion.

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Lawrence Baraza

Lawrence Baraza is a dynamic journalist currently overseeing content at Metropol TV Digital. With a keen focus on business news and analytics, Lawrence guides the platform in delivering insightful, data-driven content that empowers its audience to make informed decisions. Lawrence’s commitment to quality and his ability to anticipate market trends make him a key figure in the digital media landscape. His work continues to shape the way business news is consumed, making a significant impact in the field.

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