Safaricom has introduced a discounted rate for its customers using fixed internet services by 16.6 percent amid heightened competition from rivals.
The new rates will see customers using a Ksh.3000 package pay Ksh.2500 in the subsequent subscription.
Safaricom says the combined data used on a daily basis via fixed home internet or mobile phones surpassed more than four million hours of continuous viewing.
The telco had jammed data service last year on the back of heightened COVID-19 last year as when Kenyans resolved to work from home to curb the spread of the pandemic.
Safaricom’s share of the fixed internet connections rose to 33.5 percent as of June last year, topping rivals like Zuku on the back of increased demand for data.
Communications Authority (CA) data shows that the Safaricom had 207,398 subscribers in the period under review while the Wananchi-owned Zuku had 201,605 or 32.5 percent of the market.
Safaricom first took the top spot in the market in the three months to last September to hit 34 percent but Zuku reclaimed dominance in the three months to December.
Jamii Telecommunications, the third biggest provider of fixed internet connections had 118,493 connections or 19.1 percent of the market in the period under review.
