Nice & Lovely launches women product to reduce stretch marks

Nice & Lovely has launched their new Bio Body Oil to help women reduce the appearance of stretch marks at different stages of their lives.

The locally manufactured product is designed to achieve even and flawless skin in record time. Nice and Lovely which is part of the L’Oréal Group undertook a research study and discovered, 80 percent of Kenyan women are faced with stretchmark problems.

“Stretch marks are a very common problem on the African skin and as L’Oréal we work at creating beauty that moves East Africa. We’ve therefore worked with renowned scientists and dermatologists to create the exceptional formula of the Flawless Bio Body Oil which is an effective blend of four natural oils namely Sunflower, Avocado, Sweet Almond and Apricot,” said L’Oréal consumer division GM Victoria Karanja.

The dermatologically tested oil is also suitable for those with dry and sensitive skin. 211 women were sampled with 9 out of 10 reporting the product worked with their skin types, with Nice & Lovely noting tests have shown a 96% efficacy.

The Stretch Marks Treatment market size category is currently valued at Ksh.312 billion (USD 2.3 billion) as of 2022 and is projected to top Ksh.733.3 billion (USD 5.4 billion) by 2032 according to Precedence Research.

The market, fast gaining popularity globally growing at a compound annual growth rate (CAGR) of 8.91 percent during the forecast period 2023 to 2032.

Consumers in developing countries including Kenya select products based both on efficacy and cost-effectiveness as well as accessibility thereby boosting demand.