CS Linturi launches Ksh.8.4 bn marketing strategy for Kenyan farmers – how it will work

CS Linturi launches Ksh.8.4 bn marketing strategy for Kenyan farmers – how it will work

The Kenyan government has launched a nine-year marketing strategy in Agriculture sector with an aim to boost market access for Kenyan farmers.

The Agricultural Marketing Strategy (AMS) 2023-2032 was launched Tuesday by the Principal Secretary for Crops Development, Kello Harsama on behalf of the Agriculture Cabinet Secretary Mithika Linturi.

“The strategy will help facilitate efficient trade and consequently focus small-scale farmers away from subsistence to commercial farming, while increasing the competitiveness of the country’s produce and products in all segments of the marketing chain,” said Kello.

Primary objective of the AMS is to transform the agricultural sector through increased market access, improved returns for agricultural producers and affordable prices for agricultural commodities for the consumers.

Other objectives include remunerative returns to all market, increased exports of Kenya’s agricultural commodities and favourable balance of trade for the country.

According to Kello, the strategy would cost a whooping Ksh.8.44 billion upon completion.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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