Uncover raises Ksh.122.5 million to penetrate other African markets

Kenyan skincare startup, Uncover raises Ksh.122.5 million to penetrate other African markets

Nairobi-based skincare firm, Uncover has raised Ksh.122.5 million in seed capital, which it will use to scale up its operations in Kenya and establish presence across Africa.

Key investors include FirstCheck Africa, Samata Capital, Future Africa, IgniteXL as well as a number of angel investors.

Uncover Co-Founder and Chief Operations Officer Jade Oyateru said the goal of the Company is to ensure women across Africa have access to safe, effective, and affordable skincare that’s specifically made to target their skin concerns.

“We are making African women a priority and not an afterthought. I am excited that this investment will aid our expansion plans to markets on the continent,” said Oyateru.

The Company said plans were underway to expand into the Nigerian market in January 2023. Nigeria, one of the major beauty and personal-brand markets in the continent, values at Ksh.275.8 billion (N1tr), according to a report by the Euromonitor. 

From left to right – Catherine Lee, JadeOyateru and Sneha-Mehta

“We are so proud of this important milestone in our journey and couldn’t be more excited to have our new investors as partners. The funds will be used to fund the launching of more products, going into additional markets and also improving on our tech and data to effectively produce, reach and market to our audience,” Uncover co-founder and Chief Executive Officer Sneha Mehta said.

The startup’s revenue has grown many-fold, buoyed by the growing demand for its products, recording 20x growth in monthly revenue and garnered a loyal and highly engaged community of almost 60, 000 women since its launch.

“Since we invested, the company’s growth has been incredible, and the team is already working on its third country entry. FirstCheck Africa is thrilled to have been one of Uncover’s earliest backers,” said FirstCheck Africa Co-Founder and General Partner, Eloho Omame

Eloho Omane, FirstCheck Africa Co-Founder & General Partner.

Uncover, born out of a global VC accelerator (Antler) is a data-driven, digital-first women’s brand made specifically to address women’s health and wellness in Africa – the world’s fastest-growing but most underserved beauty personal care market.

Best technology

Uncover uses African botanicals and outsources its manufacturing to the Republic of Korea (South Korea) – one of the world’s biggest beauty markets, where it is leveraging on the country’s top-notch technology, labs and scientists to create stability testing, safe ingredients and formulations for its products.

“By doing so, we have ensured that our products are healthy, safe, nourishing, affordable and effective and specifically made for women in Africa,” Ms. Oyateru said.

Uncover was co-founded by Mehta and Jade Oyateru (Chief Operations Officer), and Catherine Lee (advisor), who were inspired to build a data-driven, digital-first health and wellness brand for the African woman by leveraging their experience and expertise.

Mehta has over 10 years’ experience helping businesses scale across Africa, while Oyateru is a nutritionist and consumer goods expert. Lee is an economist turned filmmaker.

“Sneha, Jade and Catherine are an impressive trio of ambitious female entrepreneurs building a differentiated, first-of-its-kind company in Africa. Uncover’s products are an innovative blend of Korean skincare technology and African ingredients, and the founders are leveraging data and community to build a category leader with global potential,” said Omame.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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