Multichoice Kenya introduces new DStv package to support hotel industry recovery
Multichoice Kenya has rolled out a new package for the hotel industry in the country who chose to use DStv as they struggle to recover from the coronavirus pandemic.
The new package is offered under DStv Business and will be available as; DStv Stay Basic which offers 89 entertainment channels at an affordable rate of Ksh.1,100 per month, DStv Stay Essential with 109 channels at Ksh.1, 800 per month and DStv Stay Ultra with 150 local and international entertainment channels at a monthly charge of only Ksh. 2,400.
“DStv Business STAY package was informed by research and feedback from customers who used the previous Hotel package,” reads a statement sent to newsroom.
Kenya’s hotel industry is slowly recovering from the COVID-19 disruptions.
A number of hotels are only now re-opening their doors two years after the stringent lockdowns and travel restrictions that saw a dip in tourist numbers, physical meetings and guest occupancy.
Those that remained open were only operating at a fraction of the capacity and incurred high operational costs as a result of the frequent cleaning, sanitization processes and government regulations required to remain open.
Faced with various challenges such as liquidity issues, professional staffing, debt and financial restructuring, financial planning, the industry players are also facing a tough balance in terms of customer experience, new entrants, customer service risks and cost management.
Re-opening for some hotels therefore only means that they operate at a fraction of their full capacity until they are able to recover from the liquidity challenges.
The new simplified STAY package has now dropped the add-on channels and increased the content offering, simplifying the payment process and the installation process by introducing SAT>IP connections which makes installation in hotel establishments more cost-effective, scalable and allows for HD viewing.
The SAT>IP model benefits smaller commercial environments such as guest houses, small to medium size hotels, boutique hotels and multi-unit dwellings due to the reduced setup costs. Additionally, DStv Business STAY customers who make payments equivalent to 11 months and will immediately qualify the establishment for complimentary viewing on the 12th month.