Showmax and Safaricom have partnered to offer customers two months of streaming for the price of one, while making it easier for Kenyans to pay for and watch their favourite shows on their mobile devices.
The deal is valid from February 1 to March 31, 2022 and is exclusive to Safaricom customers.
Showmax bundles has included the best of African and international entertainment together with live sport from SuperSport. In this partnership, customers will be offered data deals bundled with a 60-day Showmax subscription, instead of the usual 30-day subscription.
As part of its local-first strategy, Showmax will tailor the content, apps, packages and partnerships to what is most important to subscribers in different countries.
This bundled deal with Safaricom will make it easier for Kenyan streaming fans on Showmax to pay for Showmax and data via M-Pesa in one go.
“As a digital first company, we want to avail affordable devices and data bundles and leverage our extensive 4G coverage to enable Kenyans access a new world of content from the comfort of their phones. Through this partnership, our customers can now enjoy their favourite shows on Showmax using bundles that provide value and convenience,” said Peter Ndegwa, Safaricom CEO.
Showmax recently launched the local original drama series, Single Kiasi, starring Gathoni Mutua, Minne Kariuki and Faith Kibathi as three friends navigating life and love in Nairobi.
This comes hot on the heels of Showmax’s first Original Film in Kenya, Baba Twins, a comedy-drama about a young couple who suddenly find themselves expecting, as well as a second season of the Showmax Original and Kalasha Award-winning Crime and Justice, a co-production with Canal.
Showmax includes popular Kenyan content, like the latest seasons of Kina, Njoro wa Uba and Selina, as well as Famous, the drama set in Kenya’s tumultuous music industry produced by Enos Olik and popular local reality shows This Love and Sol Family.
International shows that have been included feature the best of HBO, like Succession and Insecure. Kids’ favourites include Paw Patrol, Henry Danger and DC Super Hero Girls, which is first on Showmax. Hollywood blockbusters include Wonder Woman 1984, Miss Juneteenth, and the new Guy Ritchie movie Wrath of Man.
Showmax Pro features the English Premier League, Serie A and La Liga matches plus a wide range of live sport from SuperSport including the Winter Olympics, pro boxing, international marathons and IAAF athletics on top of the full Showmax entertainment catalogue.