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Meta, ANF ink deal to promote virtual reality use in Africa

Meta, ANF ink deal to promote virtual reality use in Africa

The two companies have announced the launch of “Future Africa: Telling Stories, Building Worlds” programme, aimed at promoting the use of Virtual Reality in Africa’s storytelling.

They include Metaverse, an online world currently being developed by Meta, and Africa No Filter,  a narrative-change organization.

Moky Makura, Executive Director at Africa No Filter, termed the launch of the programme as an opportunity for African content creators to push the boundaries of their creativity and innovation.

 “Virtual Reality has the potential to take storytelling to another level. In this new metaverse, audiences don’t just get to watch a story unfold, they get to live in it,” said Makura.

Sherry Dzinoreva, Meta’s Public Policy Programs Director, Africa, Middle East, and Turkey said the partnership will bring together the best of the African tech ecosystem to showcase innovations for the future and tell positive stories about Africa.

“Meta sits at the intersection of innovation, technology, entrepreneurship and social connection, and this investment is a vote of confidence in the strength of the African tech industry and its ongoing potential. I’m certainly proud that Africa will be helping to shape the metaverse experience from the start.”

The programme targets Extended Reality creators above 18 years and of African decent who will receive up to Kshs. 3.3 million in grants.

The program runs from 13 February to August 13, 2022 while its application closes January 7, 2022.

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