Faulu bank targets 1 million new customers with digital banking App launch

Faulu bank targets 1 million new customers with digital banking App launch

Faulu Microfinance Bank Limited has launched a digital banking app christened Faulu DigiCash App with a target to reach over one million customers.

The App will allow Faulu’s business clientele to access cashless banking from anywhere, anytime, even as the Bank ramps up its strategic focus on technology to drive value and better manage customer relationships.

““The digital solution we are now rolling out is driven by underlying trends in the market where many customers are no longer interested in going to the banking hall or spending time in long queues.”

With over 500,000 customers spread across the country, FauluDigicash digital platform is intended to boost the bank’s presence and reach in the market.

“Technology is raising the bar in customer experiences in the dynamic market for digital services. While the benefits of mobile banking for consumers are clear – convenience, security, ease of access the Faulu Digicash solution also presents some distinct advantages that will transform our business model for better and faster service delivery. “

The Bank says it is targeting to reach one million customers within a year as it rolls out its technology strategy which has digitized its entire operations.

Faulu Digicash solution will offer diverse services that include digital loans and credit scoring capabilities, customer relationship management and bancassurance to its widespread customers.

Apart from enabling banking services, the mobile app is expected to deliver a digital-enabled customer experience that unlocks opportunities, investments and time for its growing clientele.

Faulu is responding to the rapidly growing uptake of digital financial solutions as customers embrace remote banking.

This as customers are increasingly opting for digital channels and looking for banks that offer a positive remote banking experience

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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