How to become effective influencer in digital market space [video]
Calls are looming to go digital, with corporates and small businesses putting in strategies to remain relevant in the market.
Influencers for example, have proved to be relevant subjects in this space, most of whom large corporates are using to achieve their target objectives.
Speaking to Metropol TV’s morning show Business AM in virtual interview hosted by Simba Kiage, Ms Wandia Mucinju, a Digital Strategist said any digital strategy which does not include influencer marketing strategy would not be taking advantage of the marketing opportunities.
According to Mucinju, the influencer market stood at Ksh.1 trillion (US$.10 billion) by the year 2020.