Safaricom increases skiza revenue share by 33%

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Safaricom has announced an increase in Skiza revenue share for artists and content creators by 33 percent.

More than 20,000 artists and content-creators are set to benefit from increased earnings of 40 percent from all their tunes on the platform.

The telco’s Chief Executive Officer Petwe Ndegwa said ‘we launched Skiza in 2009 as an avenue to connect content-creators to their fans and it has since grown to become the preferred mobile entertainment service for more than 9 million Kenyans. Our decision to increase artist and content-creators revenue share by 33 percent will act as a further boost to the creative industry to support talent growth and sustainability.”

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The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry in Kenya through innovation.

The increase in revenue share is effective July 1 and will apply to both music and non-music tones.

It is a boost for the sector players who have been hard hit by the coronavirus pandemic that has significantly reduced interaction with audience to observe social distancing.

The entertainment sector including the Skiza service has also been affected by reduced customer spending in the face of the pandemic.

The pandemic has seen the telco come up with a digital video platform dubbed Bae, which connects content creators and smartphone customers.

Baze provides content creators with an avenue to generate earnings by taking a revenue share on customer subscriptions.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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