Spotify launches into Kenyan market

Spotify launches into Kenyan market

The world’s most popular global audio streaming subscription service, Spotify is now available in Kenya.

With a worldwide community of more than 345 million monthly active listeners, Spotify will initially be available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify will include more than 70 million international and local songs, 2.2 million podcasts and over 4 billion playlists.

The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations.

It has tailored its music experience for Africa, with more than 100 playlists across some of the most popular genres on the continent.

In Kenya, individual listeners can upgrade to Spotify premium for Ksh.299 per month, payable via M-Pesa.

The audio streaming subscription service is also available in Ghana, Nigeria, Tanzania and Uganda.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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