Kenya to reap from India’s major travel and trade expo
Kenya is banking online exhibitions to woo international travelers from the Asia Pacific region with the resumption of international travel.
Kenya Tourism Board (KTB) has registered over 10 travel trade members including tour operators and hoteliers for a one-day online exhibition dubbed ReCONNECT jointly organized by Outbound Travel Mart (OTM) Tourism Travel Fair (TTF) & Business+Leisure Travel Mice (BLTM).
The online expo which will take place on September 18 2020 is the leading travel show within the Asia-Pacific region and is highly ranked with over 50 countries and 15000 trade visitors expected to be in attendance. The event is touted by tourism players to be the gateway to India’s travel markets.
KTB CEO Dr. Betty Radier said that the online exposition will offer Kenya a great opportunity to reassure travelers that Kenya was ready for tourism business in compliance with the COVID-19 pandemic on safety and health protocols.
Dr. Betty further noted, Kenya has already begun to receive international visitors, noting that KTB will continue to reassure the markets of the country’s readiness for tourism business.
The expo will accord participants the opportunity to gain market insights, identify market opportunities and building trade relations with India’s major outbound operators for continued tourism growth in the country.
India has 75 Million passport holders which present a great opportunity for Kenya to tap into, especially in peak travel seasons of October to December when 25 percent of outbound travel happens and from April to June that has 50 percent of outbound travel.
“India is a priority source market for Kenya with 2019 tourist arrivals from India in 2019 closed at 122,600. We believe that being part of this expo is critical for us to get a bigger share of this market. I thank the organizers for making sure that this event happens virtually after the challenges of Covid-19. The Virtual space is growing as a meeting point today, leveraging on this space will be critical moving forward” Said Dr. Radier.