Bloomberg commits Ksh.10 Billion to Biden’s campaign
Former Democratic Presidential candidate, Michael Bloomberg will commit at least Ksh.10 Billion to boost Joe Biden’s presidential campaign in Florida, according to the Washington post.
The financial investment will be used primarily for television and digital ads, in both English and Spanish
According to advisers who confirmed the decision to the Washington post, Bloomberg decided to direct his efforts to Biden’s Florida campaign. This took effect after President Trump was considered to pump Ksh.10 Billion of his own money into his campaign coffers.
Bloomberg adviser Kevin Sheekey said “Mike believes that by investing in Florida it will allow campaign resources and other democratic resources to be used in other states, in particular the state of Pennsylvania.”
He said voting starts on September 24 in Florida so the need to inject real capital in that state quickly is an urgent need.
The heavy investment from the former New York City mayor comes at a pivotal time for Biden’s in the sunshine state.
Although Biden is performing well among senior citizens and has made inroads with white voters in the state, he is running well behind Hillary Clinton’s 2016 performance with Latino voters, especially Cuban-American voters.