Telkom launches Kaduda 4G phones in race for ballooning internet users
By Daisy Okanga | Telkom Kenya has launched the Kaduda 4G Phone Series, the latest installment in the Kaduda series that premiered successfully with Kaduda 1, the Kaduda Selfie and the Kaduda Smart.
The Kaduda series are smart feature phones retailing at accessible price points which enable more customers to access the Internet.
“The Kaduda 4G is a significant upgrade allowing more of our customers to have access to additional features and applications not seen in previous devices, said Telkom’s Managing Director for Consumer Steve Okeyo.
A rise in demand for more smart phones in the country has been brought about by the speedy transition into digital from the analog space.
Digital market space has since created a rise in demand for bandwidth for the telecoms in the region, skyrocketing connectivity to the internet by individuals and corporates.
Telkom recently shifted focus to the Internet to power its future growth at a time data is seen as one of the fastest-growing revenue lines for telecoms.
Telkom says it will bridge the consumer’s digital divide through the expansion of its 4G/LTE network which recently received a boost from its partnership with Google Loon.
The moves came barely a month after the telco pulled a plug on its merger plan with the Airtel Kenya when it cited challenges experienced in getting all the approvals required to complete the transaction.
The operator is keen on leveraging its infrastructure base and services to drive digital transformation within its offering.
During the first quarter of 2020, Telkom Kenya’s share of subscribers dropped by 0.4 percentage points to 5.8 percent as of March 2020.
This, as Airtel Networks’ share of subscribers rose by 0.7 percentage points to 26.6 percent.
Safaricom’s overall share of subscribers dropped by 0.3 percentage points to 64.8 percent during that period.
In terms of mobile internet subscriptions, Telkom Kenya ranked third behind Airtel Kenya at 5 percent, having dropped by 0.4 percent points from 5.4 percent in December 2019.
Airtel Kenya’s share of mobile internet subscribers stood at 25.8 percent in March 2020 up from 25.5 percent in December 2019.