Cherie Blair foundation with DHL launches a Herventure mobile App to help women in business
By Daisy Okanga | Kenya was selected as the next country to benefit from the availability of HerVenture. The app launched with an exclusive virtual launch event, asking what businesses can do now to support women entrepreneurs in Kenya,
The two entities unveiled HerVenture at a virtual launch in Nairobi yesterday attended by Cabinet Secretary for the Public Service, Youth and Gender Affairs Professor Margret Kobia
Herventure will help to digitise women’s businesses and position them to thrive in the new, digital world, post-pandemic. It also looked at and how using HerVenture can help women entrepreneurs to navigate the new normal.
“COVID-19 is drastically changing the way we live and work and pushing us further into a digital world. To survive, many businesses across the world find that they too must move online, and in emerging economies, mobile technology is proving to be a lifeline for small businesses. Without it, many entrepreneurs face losing their businesses altogether, which stands to have severe knock-on impacts on families, communities and economies.” said Cherie Blair, founder of Cherie Blair Foundation for Women.
According to the foundation Investing in women, entrepreneurs play a crucial role in supporting Kenya’s 2030 vision of becoming a middle- income nation by 2030.
49 percent of micro and small businesses are women-owned –more than in any other East African country yet women own only 9 percent of medium-sized enterprises.
The app features seven learning ‘tracks’ on a range of needs, including launching a business, product innovation and expanding market access, and a new track focusing on e-commerce.