Safaricom extends bonga for good for another 30 days
Safaricom has extended the bonga for good campaign for an extra 30 days to June 3 2020 to enable customers to continue using their points to buy goods and services as well as donate to those in need.
The product was launched early April, the initiative seeks to empower customers by allowing them an extra cash flow to buy food and essential services by enhancing the value of bonga points by 50 percent, from Ksh20 cents to Ksh30 cents, as a way of cushioning Kenyans against the impact of the coronavirus pandemic.
The initiative also empowers customers to donate their bonga points to those in need as a show of goodwill.
According to Safaricom CEO Peter Ndegwa, more than 200,000 customers had redeemed more than 670 million points equivalent to over Ksh200 million, by the end of phase one, a big boost to the over 140,000 participating merchants at a period when business activities are suppressed.
Ndegwa added that by extending the initiative for a second month, the company will further support customers to tap into the value of their bonga points to assist those in need as sign of goodwill.
Some of the top items accessed through bonga points include food, medicine, personal protective equipment, farm input and payment of utility bills, while more customers are also redeeming their points for mobile data as they spend more time online for work, education or entertainment.